Sports and entertainment have always crossed path. Sports is entertainment. As my director at Fox Sports used to say when I was interning, "Athletes want to be entertainers, and entertainers want to be athletes." Looking back at sports icons through the decades one thing stands out: they all wanted to be in the spotlight. Take for instance Joe Dimaggio. There was no Twitter or Facebook or YouTube so he couldn't be on those, but he did marry Marilyn Monroe, the biggest bombshell of the day. He hung out with the likes of Sinatra and Martin. The athletes were in the media spotlight, its just now the platform is in transition. A few decades Michael Jordan busted on to the sports scene. This time broadcast media and film were the main platforms. So where is Michael Jordan? He's doing commercials with Spike Lee and is in the feature film Space Jam.
Now it is 2013 and athletes still have the same desire to be in the spotlight. This time the new platform is Social Media. From YouTube virals, to tweets that are meant to stir up controversy, athletes want to be in the spotlight.
Athletes are athletes; now they are just transitioning onto a new platform.